Download e-book for iPad: Campaign Communication and Political Marketing by Philippe J. Maarek

By Philippe J. Maarek

crusade verbal exchange and Political advertising is a entire, internationalist learn of the trendy political crusade. It indexes and explains their indispensable parts, ideas, and strategies.

  • Offers comparative analyses of campaigns from kingdom to country
  • Covers subject matters comparable to advertisements procedure, demography, the impact of crusade finance rules on investment, and more
  • Draws on a number of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
  • Analyses the influence of electronic media and 24/7 information cycle on crusade conduct

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Campaign Communication and Political Marketing by Philippe J. Maarek

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