By Philippe J. Maarek
- Offers comparative analyses of campaigns from kingdom to country
- Covers subject matters comparable to advertisements procedure, demography, the impact of crusade finance rules on investment, and more
- Draws on a number of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
- Analyses the influence of electronic media and 24/7 information cycle on crusade conduct
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Extra resources for Campaign Communication and Political Marketing
Campaign Communication and Political Marketing by Philippe J. Maarek