Download e-book for iPad: A Kind of Magic: The Political Marketing of the ANC by Rushil Ranchod

By Rushil Ranchod

This ebook presents a very new and clean approach of knowing the ANC, through taking a look at the best way the agency has advertised itself and equipped up a particular model. the worry this is now not quite a bit with politics as with exposure, merchandising and propaganda – that's, with strategies of political persuasion.

In seven chapters we stick with the advance of the ANC’s political business plan from 1955 to 2011. the writer makes a robust case for disagreeing that advertising has loved a significant value in the ANC for a long time. by using formerly untapped assets, he presents us with vital insights into the method and decision-making means of the ANC at serious levels of its lifestyles, correct as much as the election crusade of 2009 and the Mangaung conference.

The publication demanding situations us to reconsider the politics of the ANC and the way forward for its place on the centre of South African political life.

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A Kind of Magic: The Political Marketing of the ANC by Rushil Ranchod

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